Brand Awareness and Customer Trust

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“Websites promote you 24/7: No employee will do that.”

Paul Cookson

According to a recent survey conducted by Clutch.co, nearly one-third of all small businesses in the United States do not have a website presence. Having a digital presence, whether a website, social media, or even Google reviews, is a necessity in 2019. This digital presence will provide your small business with brand awareness and customer trust. You’re probably wondering how is that possible? Let’s walk through an example.

Example:

Sarah is six months away from moving to Haymarket, Virginia, due to a new job offer. Happily married, one of her many tasks to complete before making her move is to find childcare for her two young children. Since she doesn’t know anyone in the area, she turns to the internet for recommendations. She begins with a simple Google Search: “Daycare Haymarket VA” and clicks enter.

The results populate her browser, and she begins to skim the childcare businesses in the area. She finds one that catches her eye, Lina’s Child Care. The website is mobile friendly and provides considerable detail about Lina’s experience, a link to her social services page, pictures from the daycare, and even reviews from past parents. She clicks to the “Contact Us” section and decides to call Lina to schedule an interview.

It would have been impossible for Sarah to know that there was a daycare in the Haymarket area if the business didn’t show up in her Google search. Out of the websites she found, she chose the one that was able to provide her with the resources and references she needed to make an informed decision — eventually enabling her to contact Lina.

As a parent, you want to ensure you are leaving your child with someone you can trust. The information provided on this website caters to what a parent would look for when searching for a daycare — having this information accesible and digestible assured the customer that they were making the right choice. Taking advantage of their online presence resulted in an opportunity for Lina’s Child Care.

Brand awareness and customer trust are major takeaways from building a digital presence. Are you interested in learning more about how to correctly leverage your online presence to generate more opportunities? Let RiverViewWeb help you begin your journey!

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